This post is part of a blogging series by marketing students at the Presidio Graduate School’s MBA program. You can follow along here.
By Hans Eberle
IBM is building a Smarter Planet, GE is solving the world’s energy problems with Ecomagination, and Dow combines science with the Human Element. Is it no longer business as usual? Have these giants suddenly found their greater social cause or are they simply trying to use marketing and branding to silence those stakeholders that
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