Confusion set in as a group of insurance executives, and the
lawyers in particular, were generating so many ideas. I expected silence when I
agreed to conduct a creative strategy workshop for the leadership team of a
major insurance company. I had seen it before--executives who were so deeply
steeped in calculating and minimizing risk, that they have difficultly allowing
themselves to share outrageous thoughts. The kinds of thoughts that Gandhi was
referring to when he said "first they
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